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TwentySix Life

Social media marketing

There are over 2.2 billion Facebook users worldwide with 1.45bn daily users. 1bn people are active on Instagram every month and there are 336m users accessing Twitter every month too. Love it or hate it, social media is everywhere and is now one of the biggest ways that the world is consuming media so a strategy is a vital communications channel for the majority of businesses. Social media is great for reaching new audience, raising brand awareness, driving qualified and established traffic to your site and recruiting and grow brand advocates. Behind every great social campaign is a rigorous strategic plan based on our client’s business and marketing objectives, and a sound understanding of their target audiences. Measurement and insight sits at the heart of our approach to continuously test and learn to improve performance on an ongoing basis. Our team strike a balance between paid and organic to make sure that your investment goes above and beyond defined KPIs.

Our services

We offer:

  • Social media strateg
  • Social media campaigns
  • Social media policy
  • Channel planning
  • Audience research
  • Insights and analytics
  • Social advertising
  • Social media management
  • Content creation.

An algorithm for success

Some of our key achievements in social media marketing are:

  • We’ve delivered social media marketing for NHS Blood & Transplant for more than eight years, including our award-winning ‘100,000 donors in 100 days’ campaign
  • Our campaign for NHS Give Blood the ‘Missing Type’ went viral in the UK and internationally, with companies like Starbucks, Coc Cola and even Downing Street taking part.

A RhD positive results for NHS Blood & Transplant

The brief

On 22 May 2017 the bombing of Manchester Arena claimed 22 lives and left 200 people injured, many with life-threatening injuries. Scenes of the attack on every media channel available and false reports that blood donations were drastically needed, prompted people up and down the country to flock to donor centres unnecessarily.

With just two hours’ notice NHS Blood and Transplant (NHS BT) asked us to:

  • Raise awareness of blood donation in general, not just in times of emergency Educate people about the importance of O negative (O-) donations in emergency situations
  • Educate people that blood stocks at that time were at a good level and that an influx of new donors was not required, with the exception of O-donors
  • Thank existing donors for helping to save lives.

The solution

We choose to follow our existing strategy for NHS BT so we produced content that was led by story-telling and centred around the brand’s audiences. We drove to Manchester Royal Infirmary, the primary response site for the Manchester Arena terror attack to shoot.

With limited time and budget, we shot with just one camera in three locations across the city. We edited the film by 10am the following day, complete with start and end screens, cutaway shots and subtitles. We published the video on the NHS Blood Donation pages that same day.

The results

As a result of the video we:

  • Generated 57,000 organic views, more than 1,000 likes and 436 times
  • Ensured sufficient blood stocks were obtained within 24 hours of posting the video
  • Encourage open discussion of blood donation myths and stories.

The impact

“[…] I wanted to take the time to say a big thank you to everyone that has been involved. The campaign has been absolutely incredible! Both in terms of the results and in terms of the commitment and hard work that everyone has put into it. Everyone has had a part to play in this - working on the campaign as part of an integrated team across agencies and NHSBT. I am sure you will agree it has been a really positive experience - which has paid off massively!”

Nadine Eaton, Head of National Campaigns, NHSBT