Design

Generate breakthrough creative ideas that delight customers and create long-term growth.

TURNING PAINS INTO GAINS

Design is creative, innovative problem solving rooted in the needs of people.

If research tells you what is happening and why, design shows you how to improve. We see pain points as opportunities, and help you unlock creative ideas that impact customer experience and the value of your business.

DESIGN WORKS

It’s a long-proven fact that companies who are design-led financially outperform those who are not. What they have in common is that creativity and customer experience drives every decision. We devote ourselves to helping brands design beautiful and intuitive experiences that not only resonate, they build loyalty.

THE POWER OF EMOTION

When customers form an emotional connection with a brand, they are more likely to choose their products and services and be willing to spend more. Our team of behaviour specialists and creative designers help you to deliver emotional communication in the moments that matter. To do this well, you need a clear understanding of your audiences’ motivations - we then use this knowledge to optimise customer experiences.

PERSONALISATION

If your customers are busy or distracted, your content needs to be timely and relevant to get their attention. A seamless brand experience builds recognition and trust, which is amplified by personalisation. When messaging and products feel tailored to us, we are more likely to respond.

Whether you need to improve an existing experience, or start a digital transformation, we'll help you identify where and how to use personalisation effectively.

USER-FRIENDLY DESIGN

As well as increasing motivation, a successful design drives a desired behaviour by removing friction.

Our usability and UI experts work closely with our development team to deliver a user-friendly, reliable experience for all users. We relentlessly reduce perceived effort and uncertainty for users so they can easily achieve their goals.

WE LOVE COLLABORATION

We love our clients. We are fascinated by their knowledge; that’s why we collaborate and work as closely as possible throughout the design process. We encourage a level of collaboration that means you can make decisions and move more quickly, whilst ensuring we deliver to your requirements.

OUR DESIGN TOOLKIT

We use the design tools and techniques best suited to meet your immediate and longer-term goals.

CUSTOMER JOURNEY MAPPING

  • Customer journey mapping enables us to optimise the experience across all touchpoints along a customer’s path to purchase. We map customer goals, touchpoints, emotions, opportunities and data - to pinpoint where testing and optimisation should be targeted, gaps in knowledge, or where there are opportunities to develop new ideas.

INFORMATION ARCHITECTURE

  • We organise your data, content, and functionality into an intuitive structure that enables user and business goals.

CONTENT DESIGN

  • Content is an important factor that affects user experience and performance. We help you learn how to create content that answers customers’ questions and signposts them to the next step of their journey.

BEHAVIOURAL DESIGN

  • We help you understand how and where to use psychology to drive desired behaviour.

DESIGN SPRINTS

  • We use design sprints to rapidly design, test and iterate ideas. These are typically used to kickstart new designs or when we work with agile development.

UX DESIGN

  • We produce wireframes to visualise the navigation and hierarchy of content and functionality in the user experience.

UI DESIGN AND USABILITY

  • We create a distinct visual style synonymous with your brand that is scalable and delivers a consistent experience across all of your content. Our UI designers are all usability experts who strive to balance maximum creativity with excellent accessibility. As standard we deliver to AA compliance.

PROTOYPING AND LAB TESTING

  • Prototyping allows us to learn early, and to minimise our assumptions and biases. Prototypes take many forms, from sketches and videos, to interactive wireframes. We seek the right type of feedback from real users, so ideas are validated before development to prevent costly reworks. We also conduct usability lab testing to help brands assess their current user experience and identify issues.

CREATIVE

  • Our brand, illustration and online video specialists create unique, engaging experiences, so customers connect with your brand.

DATA VISUALISATION

  • We use data visualisation and infographics to make data accessible and tell a story.

TOOLS & TECHNOLOGY

We deliver for our clients by using industry leading tools, having in-house human behavioural researchers and a huge amount of proven design experience.

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Achieve stand-out through design