Consumers are spending more time on social platforms that ever before. That’s why a carefully curated social media strategy is an important part of any marketing plan. Our social team has a wealth of experience in creating and delivering effective content-led campaigns enabling brands to do everything from increasing brand awareness and brand advocates, to reaching new audiences, driving quality website traffic and supporting with lead generation.
Executing an intelligent social strategy will get you seen by the right people who’ll be receptive to your brand, stopping the scroll and getting them to engage with your content.
Not only is effective social content crucial in the current performance marketing landscape, but it also represents one of the most cost-effective advertising channels at your disposal.
ENTER INTO THE CONVERSATION
Being present in the space where customers feel they can speak candidly is practically a necessity these days. Monitoring sentiment, expanding your visibility, starting a dialogue – these are all things social can do to help keep your finger on the pulse of your audience.
Getting the inside track on your audience’s views and opinions grants you valuable insight you can integrate into your strategies and gives you a qualitative measure of success.
WHAT SOCIAL CAN GIVE YOU
- Direct and immediate touchpoints with your audience
- Increased brand awareness and reach
- Better relationships and trust with your audience
- The reach to feed your funnel from the top
- The ability to effectively reach your audience with low-cost precision targeting
Our social media team live and breathe social, staying on the pulse of industry news and platform updates.
Our social experts know how to give a brand a voice online, and we’re driven by creative ideas to share content for purpose - not just noise. With specialists across organic and paid, we’ll plan the right blend of activity to drive results for your brand.
SWIPE. LIKE. FOLLOW. CONNECT.
Every social media channel presents something different. Meaningful impressions look different depending on whether you’re producing Stories or promoting campaigns through tweets. Having social experts on hand, using market-leading tools to guide you through the best approach to each platform, will make sure you’re getting the most from your activity.
ORGANIC SOCIAL CONTENT
Creating authentic social content for your brand to share organically provides a base conversation - the bread and butter of your brand - via repeat messaging, key points of conversation and need-to-know information. Use organic social to:
- Support objectives such as improving reach, engagement and following
- Construct and share your personality to complement your brand
PAID SOCIAL ACTIVITY
With a base of awareness activity for your audience, we use paid social activity to amplify key messages and proactively target audiences as part of an integrated campaign. Use paid social to:
- Reach target audiences, providing conversation opportunities
- Reach those who already engage with the brand, as well as those who don’t
- Drive sales, leads, form fills and meet clear goals
- Utilise social throughout the funnel to help drive ongoing active engagement
Accreditations & tools
With certifications from Facebook Blueprint, Pinterest Academy and Google, we bring both passion and accredited expertise for the best results across platforms.
OUR LATEST THINKING
Tap into some of the brightest minds in digital. Discover the latest trends, innovations, and opinions direct from our specialists.