PROGRAMMATIC DISPLAY & VIDEO
As consumers increasingly use the internet for entertainment, news and research, targeting new customers at each stage of their journey through display and video as part of an integrated digital marketing campaign is key to delivering growth. Our team of certified analysts harness full-funnel channel management using the latest technology and tools to drive performance for our clients.
DELIVERING TRANSPARENT RESULTS
We utilise Google Marketing Platform’s Display & Video 360 (DV360) to access the most trusted publishers and target audiences in real time.
Our analysts trade display and video activity in-house alongside a selection of key partners, giving us access to richer data sets and competitive buying rates to deliver measurable results.
As an independent agency, we only plan and buy media that aligns to our clients’ campaigns and objectives.
To ensure performance is at the heart of our strategy, our approach to programmatic display and video is underpinned by the following principles:
- Audience data: Use first, second- or third-party data to plan and deliver highly targeted campaigns.
- Creative relevancy: Run the most audience and platform relevant creative with a strong call to action message. We have an in-house team of experts who can ideate, create and set up engaging campaigns.
- The right technology partner: DV360 has access to the most comprehensive source of trusted publishers and provides the ability to deliver cross-device, brand-safe campaigns in real-time, at key points in the customer journey.
RETARGETING BEST PRACTICE
Retargeting should feature as a tactic in all performance marketing campaigns to re-engage visitors to your website. Using audience data, we can set up dynamic creative to drive results.
FUTURE-PROOF YOUR DIGITAL MARKETING
DV360 and Campaign Manager enable us to deliver measurable performance through integrated media campaigns. Using these platforms, we can:
- Collaborate across teams: Manage creative, analytics, TV and digital campaigns within a single platform, bringing everyone together to share insights, work more efficiently and get closer to the data.
- Reach the right people: Access all your audience insights in a single tool, so you reach the right people with your message.
- Put intelligent automation to work: Apply machine learning to automate steps like bidding and optimisation, helping you respond to customers’ needs faster.
- Control your campaigns: See precisely how your money is being spent and know exactly where your ads are running.
Our expert teams have been trained and certified in the industry-leading platforms, helping you make the most of your digital marketing campaigns.
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