PPC & Shopping
Effective paid search and shopping continues to offer opportunities for growth for many brands across a multitude of sectors. With over a decade of search experience and access to market-leading technology and tools, our award-winning team of certified analysts are continuously optimising campaigns for our clients to better performance.
DATA-DRIVEN – IN REAL TIME
We use Google Marketing Platform’s Search Ads 360 to implement and automate campaigns, while delivering bid strategies using real-time auction data to create competitive advantage.
With effective paid search having moved beyond the last click, we adopt ‘full-funnel’ channel management and provide robust attribution - not only across campaign performance, but across your full channel mix in a truly integrated approach.
ENHANCE CAMPAIGNS WITH A CSS PROVIDER
Running a successful shopping campaign is key to reaching and converting new customers through PPC. As a Comparison Shopping Service (CSS) provider, our clients benefit from up to 20% savings on cost-per-clicks (CPCs) at auction compared to non-CSS enabled advertisers. Combined with our shopping feed management service, we will help you win the auctions and ensure your campaigns perform.
POWERED BY AI – DIRECTED BY EXPERTS
We pride ourselves on a rigorous approach to managing PPC and shopping. Key to our approach is:
- Automation: Leveraging all attributes available in Google Ads and Microsoft Advertising to increase traffic reach, improve CTR and CvR, whilst delivering the key messages for our clients.
- Machine learning: Bidding strategies train on data at a vast scale to help make more accurate predictions across your campaigns. These algorithms factor in a wider range of parameters that impact performance than a single person or team could compute.
- Data-driven attribution: Utilising all the data points in paid search to make the right bidding decisions to achieve your goals.
- Data integrity: Believing in data transparency and using deduplicated conversion data so that the paid channel is being valued correctly. We use this data to effectively assign budget to achieve the biggest impact.
- Client onboarding: The ability to onboard clients at pace with our 360-audit approach allows us to provide a step change in performance.
- Reporting: Building Google Data Studio reports for all our clients, allowing them to access performance in real time. We can create bespoke reports using APIs to SimilarWeb, Response Tap and other industry benchmark tools.
PARTNERSHIPS & CERTIFICATIONS
Our expert teams have been trained and certified by the industry’s leading platforms, helping you make the most of your digital marketing campaigns.
OUR LATEST THINKING
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