Online marketplaces are experiencing significant growth within the ecommerce sphere, with Amazon overtaking traditional search engines as shoppers’ go-to platform for researching a product. Our marketplace optimisation team helps increase the visibility of key products across all relevant marketplaces, driving sales at a profitable margin.
YOUR MARKETPLACE PARTNER
We understand the importance of telling your brand and product story in a compelling way, and our marketplace team knows how to increase search discoverability for specific product sets. With 55% of all UK consumer shopping journeys starting on Amazon, it is crucial to make a great first impression to your marketplace customers.
We are ideally situated to help brands launch and optimise their marketplace offering, allowing them to take advantage of new and improved revenue streams.
- We’re part of your team. We understand the importance of getting to know the businesses we work with, inside out. We like to be seen as an extension of your in-house marketing team, always on hand to recommend where we take your marketplace offering next.
- We have all the right people. As a full-service digital agency, our marketplaces team will work collaboratively with specialists to optimise the marketplace experience, from copywriters and designers, to CRO specialists.
- We’re platform agnostic. We are not cheerleaders for Amazon or ebay. Instead, we’ll recommend the marketplaces and strategies that best fit with your overall trading mix and goals.
- We have a global footprint. As part of MSQ, we have offices situated around the globe, allowing us to offer a truly world-wide service.
NATURAL & PAID
When it comes to marketplaces, ecommerce businesses can generate revenue organically, as well as through paid promotions to increase visibility of key products.
Our specialists work together to blend both paid and organic activity. We’ll work with you to optimise your marketplace strategy, making sure your high converting products generate as much visibility as possible.
As part of our marketplaces offering, we will support you with:
- Auditing your current set-up. If your brand is already utilising marketplaces as part of your ecommerce strategy, we will fully audit your organic and paid marketplace activity to see where we can really make a difference.
- Defining your strategy. Following an audit, we provide a full plan of action to boost your sales through marketplace. Deciding which products to focus on can be an all-encompassing task. Thankfully, our team does all the hard work for you, reviewing all sales data before providing recommendations to your team.
- Testing & optimisation. Testing is a key part of any strategy, including testing ad copy, keyword selection and other factors within marketplaces.
- The data feedback loop. Marketplaces don’t exist in a vacuum. Our data science team collates marketplace analytics data, combining it with other channel data to inform decision making.
OUR LATEST THINKING
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