Optimizely CMS (formerly Episerver) identified as a Leader in the market

Lorna Foott-Head of Business Development,

We are delighted to hear that the Forrester Wave™: Agile Content Management Systems report has identified Optimizely (formerly Episerver) as a Leader alongside Adobe and Acquia.

The report evaluates 15 CMS vendors across 26 criteria taking into consideration key market trends and customer challenges.

Forrester recommends that customers looking to maximise experience and commercial outcomes look to CMS providers that:

  • Deliver on the promise of reusable omnichannel content experiences.
  • Support developers with technical capabilities to build unique experiences.
  • Delight practitioners with smarter collaborative tools.

Optimizely’s omnichannel capabilities flag it as a true digital experience platform (DXP) for today’s business challenges.

“Brands that create great digital experiences fuel great customer experiences that add to the bottom line.”  -Forrester Report "The ROI of CX Transformation"

Optimizely leads with an agile approach to omnichannel content management.  The report highlights both its range, depth of developer and marketing practitioner enablement tools, including content service capabilities such as advanced personalisation and content recommendations.

Get the full report and see how other CMS vendors performed here.

We have worked with Optimizely (formerly Episerver) for over 10 years and are proud Platinum implementation partners, one of only two agencies in the UK.  If you’d like to discuss your website and moving it on to the next level please get in touch.

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