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Campaign edit #23: palaces, workout songs and Netflix CO2

Campaign edit #23: palaces, workout songs and Netflix CO2

By Sophie Nightingale

This week we’ve seen campaigns start to filter through again in the media with no relevance to the virus. These vary from entertainment, travel, interior inspiration and brands doing their bit. We’ve rounded up a few of our favourites below – enjoy!


The most Instagrammed Palaces

Full of dreamy colourful photos, the most Instagrammed palaces in the world have been named. Up first is Versailles in France with 1,719,957 hashtags, followed by Buckingham Palace (1,222,108), Kensington Palace (346,169), Forbidden City in China (330,672), Emirates Palace in the UAE (192, 573) and Casa Rosada in Argentina (171,901). 


TikTok potential earnings

With thousands of us turning to TikTok for isolation entertainment, a new study has revealed how much stars could be earning from their live shows on the platform if audiences had bought tickets instead of streaming it for free at home. YungBlud, Billie Eillish, Bombay Bicycle Club and BTS are amongst those that have had to cancel tours. At the top for the most potential earnings is K-Pop band BTS with over £1 billion, followed by Foo Fighters and The Who.


Interior trends that devalue your home

While many of us plan the improvements we’ll be making around our house over the next couple of months, a new study has revealed what to avoid so that your house doesn’t lose value. Contrary to Instagram trends, the following were the top updates that would decrease value: rooms painted dark blue (52 per cent), rooms painted dark grey (49 per cent), no bath (only a shower) (43 per cent), dark blue kitchen cupboard doors (41 per cent), black taps/shower fittings.


Best Superhero movies for isolation

It’s no doubt we’re all watching more TV than normal and thanks to this study you can find out the most popular superhero films across the world. Using search volumes from Ahrefs, the top films are Black Panther (48 countries), Spiderman (21 countries), Captain Marvel (14 countries) and Deadpool (13 countries). The UK’s most popular is Captain Marvel. 


Dog-friendly staycations

We spotted a lot of staycation content last week and this was one of our favourites – the cities best suited for dogs when staycation-ing. Edinburgh made the top of the list down to its green spaces and great accommodation options. The study measured accommodation, beaches, eateries, attractions, dog sitters and vet availability to devise the list of the best locations. Bournemouth and Brighton took second and third place, and Newquay and Blackpool were found to have the most dog-friendly pubs.


Free virtual backgrounds

Shutterstock has released a free downloadable pack of virtual backgrounds that can be used for video messaging. Set yourself up in your ideal location and trick others into thinking your make-shift office is a beautiful sunny garden or a beach far away.


IKEA Stay Höme 

IKEA Israel has released a new set of instructions for customers. This flat pack teaches audiences how to stay at home in a couple of easy steps.


Carbon Dioxide omitted by streaming Netflix

The top ten movies and top ten shows between October 2018 and September 2019, based on overall viewership figures, have been used to work out the carbon footprint of Netflix. The worst offender of these Netflix originals was Birdbox which generated just above 66 million kg of CO2 with 80 million views – equivalent to driving 146,962,963 miles. With 64 million streams of Stranger Things series three, nearly 190 million kg of CO2 was emitted, which is equal to driving 420,977,778 miles.


The most popular home workout songs

With Google searches for home workouts increasing by 488%, PureGym investigated our favourite home workout songs. Tracks most commonly featured in Spotify playlists with ‘exercise at home’, ‘home workout’ and ‘home exercise’ in the title were listed. According to the Spotify data, Eminem is the most popular artist and Dua Lipa’s ‘Don’t Start Now’ is the most popular home workout song with her hit ‘Physical’ in fourth spot. Kanye West, Drake and Beyoncé were also some of the most featured artists.



The Author

Sophie Nightingale

Sophie Nightingale

Campaign Executive

Sophie is part of the Content and Comms team at twentysix with specific interests in digital PR. She has a First Class Master's degree in marketing and had her paper on brand engagement published in the academic field.