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The Campaign Edit #2: April Fools' Day

The Campaign Edit #2: April Fools' Day

By Sophie Nightingale

The low down of some of the brand campaigns that have caught our eye this April Fools' Day including mustard flavoured custard, Tinder height verification, milkshake dips and a brick-finding Lego app.

Lazy Oaf – Brocs Organic Shoe

Lazy Oaf's broccoli shoe

The fashion retailer took vegan trends to the next level creating a healed shoe out of various different types of broccoli. Unfortunately, the shoes were immediately out of stock so any green-eyed shoppers wouldn’t have been able to don these on their next night out.

McDonald’s – Shake Sauce

Apparently dipping fries and nuggets into milkshake is a thing so McDonald’s fooled milkshake-dipping lovers by advertising the release of shake sauces. In four popular milkshake flavours, the fast-food chain gave this oddly not unpopular dipping habit 5 minutes of fame. 

Coleman’s Mustard Custard

From milkshake dips to mustard flavoured custard – the crazy food trends were out in force this April Fools’ day. Coleman’s released photos of its new mustard flavoured custard which they promise is just as tasty with roast dinner as it is with sticky toffee pudding.

Captain Morgan – Rummen Noodles

Finally, the prayers of rum and ramen lovers have been answered; Captain Morgan rum flavoured ramen. Thankfully, not many agreed that ramen and rum would be a winning combination.

Lego – #FindMyBrick

Lego fans were outraged to find this wasn’t real – it turns out an app that finds your missing Lego piece is in high demand. Some commented “Stop wasting time with jokes and actually invent this”, “This would be sweet if it was real”. With AR becoming increasingly used by brands, perhaps this will become a reality soon – one fan commented "If you need an AR engineer, I could actually build this!". 

Tinder – Height Verification

Determined to put a stop to height-fishing on Tinder, the dating app fooled users by promoting a height verification setting so that singletons could no longer get away with lying about how tall they are. Tinder explained that users would have to take a photo of themselves next to a building so that the app could assess the height of the building and the height of the person. Dating-app users were dismayed to find out this was an April Fools.

British Transport Police – Offensive Food Penalty

Putting an end to office kitchen arguments, British Transport Police fooled the public this year by insinuating the release of a new behaviour legislation that penalises those eating smelly foods like tuna and curry.



The Author

Sophie Nightingale

Sophie Nightingale

Campaign Executive

Sophie is part of the Content and Comms team at twentysix with specific interests in digital PR. She has a First Class Master's degree in marketing and had her paper on brand engagement published in the academic field.