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Campaign edit #5: The most Wikipedia’ed people, toilet love notes and polluted beaches

Campaign edit #5: The most Wikipedia’ed people, toilet love notes and polluted beaches

By Sophie Nightingale

The low down of some of the campaigns that have caught our eye recently including polluted beaches on Corona cans, a detailed recall of all the Game of Thrones deaths, a before and after of some of London's most iconic regeneration projects and an analysis of what we write on toilet cubicles.


Corona – Losing Blue

Corona has released new packaging for its cans revealing how polluted some of Mexico’s beaches are. The less blue on the can, the more polluted the beach is, representing the ocean that’s been lost in those areas. The iconic packaging which resembles a beach scene with blues and yellows has been altered to reflect the amount of plastic per square meter on Mexico’s 10 most popular beaches. Since the launch, there’s been a 30% increase in Mexico beach clean-ups.


Berkeley Group – Patchwork London

Berkeley Group Patchwork London

We’ve recently teamed up with UK housebuilder the Berkeley Group to launch their latest campaign, Patchwork London. This campaign highlights extraordinary developments in London, exploring the eclectic and quirky nature of the city. The interactive asset explores the history of each borough, revealing the moments that shaped it and taking users through a journey of some of the most iconic regeneration projects in the capital. 


Toilet Study

The Toilet Study has taken thousands of pictures of messages written on toilet cubicles and analysed them to find out what we’re writing about. Covering topics such as romance, politics, sex and sentiment, findings are both hilarious and insightful. In particular, the scribbles reveal that women wrote 37 love notes for men, while men didn’t write any love notes; 7% of all female messages were uplifting statements which is 5 times more than what was found in the men’s loos.  


A people map of the UK

A people map of the UK by The Pudding replaces city names with their most Wikipedia’ed resident or person connected with that place. For example, Mary Queen of Scots replaces Edinburgh, Daniel Craig in Chester, William Shakespeare in Stratford-upon-Avon, Kenneth Branagh in Belfast and Ed Sheeran in Framlingham. 


Washington Post – A guide to the Game of Thrones deaths

The Washington Post has released an illustrated guide to the 6,887 deaths in the Game of Thrones series. Jumping through each season the who, how, why and where of the deaths are detailed, with the toll increasing with each series, starting with 59 deaths in season 1 and ending with 4,548 deaths in season 8.




The Author

Sophie Nightingale

Sophie Nightingale

Campaign Executive

Sophie is part of the Content and Comms team at twentysix with specific interests in digital PR. She has a First Class Master's degree in marketing and had her paper on brand engagement published in the academic field.