Campaign edit #3: Encouraging conversation, Real Meals and Leonardo de Vinci
By Sophie Nightingale
The low down of some of the campaigns that have caught our eye recently including some that are designed to encourage conversation, some to give you a meal to suit your mood, and a content piece that will let you know what Leonardo de Vinci was doing at your age.
Treatwell - Life Saving Wax
Noticing that the number of women that get a cervical screen are down but the number of women booking an intimate wax has risen, leading online booking platform for hair and beauty in Europe, Treatwell, has partnered with Public Health England to launch a new campaign. ‘Life Saving Wax’ is a campaign that works with salons across the UK to raise the conversation of the importance of cervical screenings, encouraging people to shares their stories and experiences using the tag #LifeSavingWax.
Vote For Your Future - Give a XXXX
Explaining that every election is defined by who turns up, registration and turnout campaign group Vote For Your Future has launched a new campaign ‘Give a XXXX’ designed to encourage the public to vote. The slogan is on posters, t-shirts, stickers, leaflets and used in adds across social media and apps. With support from celebrities such as Stephen Fry, Gary Lineker and Nick Humar, the campaign tells the public to ‘show you XXXXing care’.
A fun content piece we’ve seen this week from CNN lets you know what world-renowned artist Leonardo da Vinci was doing at your age. Find out what he was up to at your age here.
Burger King - Real Meals
What’s a campaign round up without mentioning fast food? Burger King has launched a new meal for people who ‘aren’t happy all the time’, calling them Real Meals. Treading lightly on mental health references, the options are the Blue Meal, for those feeling down; the DGAF Meal, for people who don't care; the Pissed Meal, for angry eaters; the Salty Meal, for those upset; and the YAAAS Meal.
Be At One – Paint The Town Blue
Popular bar chain Be At One has installed a blue phone box attached to headphones in Covent Garden to encourage the public to broadcast compliments. The campaign called Paint The Town Blue, allows the recipient of the compliment to hear it through the giant headphones and both parties will receive a voucher to redeem at the bar chain for a new cocktail called the Blue Tick G&T.