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Campaign edit #17: Mariah Carey, Argos catalogues and London’s polluted underground

Campaign edit #17: Mariah Carey, Argos catalogues and London’s polluted underground

By Sophie Nightingale

Take a look at some of the campaigns that have caught our eye recently, from sustainable travel initiatives to Mariah Carey’s Walkers partnership and a look into the future of office workers. 

Responsible travel map

This interactive map pinpoints areas in the world with sustainable and responsible travel initiatives. These include foundations like Plastic Free Greece, the conservation programme Bush Heritage in Australia and community volunteering across South East Asia.  

 

The Argos book of dreams

 

Argos has created a mini-site called The Book of Dreams with all its catalogues since the 70s. You can scroll through and flick through the pages to relive memories of circling all your favourite toys that you wanted for Christmas!

 

Our future work colleague

 

A life-size model has been created called Emma that has been designed to indicate how future office workers will look in 20 years time and the effect that working at a desk has on our body. Poor posture and inadequately set-up workstations means Emma has a permanently bent back, varicose veins from poor blood flow, a rotund stomach from sedentary working, dry and red eyes, stress-induced eczema and other health issues.

 

The most searched for household queries

New research reveals the top household questions we’re searching for, from fixing leaky taps, to hanging a picture frame and treating damp. The number of searches shows that we’re still a nation of DIY-ers with many people asking how to lay laminate flooring, change a lightbulb and put up curtain poles.

 

What Mariah Carey really wants for Christmas

We’re in the beginning phases of Christmas campaigns and this week, Mariah launched her partnership with Walkers crisps. Reportedly earning her $60 million in royalties, her festive chart-topper ‘All I want for Christmas is You’ turns 25 this year and in celebration, performs it in the new Christmas Walkers advert. The clip sees her arguing with a crew member over a packet of Walkers before she wins the bag with her high pitched note, and takes the tiniest bite of crisp you’ve ever seen.

 

The dirtiest underground line in London

The Financial Times has investigated the level of pollution in London’s tube lines, creating a map with the worst offenders highlighted. The London underground is the most polluted part of the city with a shocking 9,000 premature deaths each year in the capital caused by long term exposure to air pollution. ­­Travelling on the Central, Victoria and Northern lines are the worst for your health with over 6 times above the World Health Organisation’s safe limit guideline of particulates.

 

What makes us stress?

A recent survey launched for National Stress Awareness Day this week reveals the UK’s most stressed cities and industries and what we stress about the most according to ages. Cardiff is the most stressed city in the UK, followed by Edinburgh and Manchester. 16-24’s stress most about personal appearance and 35-44’s stress most about work, children and family.

 

 

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The Author

Sophie Nightingale

Sophie Nightingale

Junior Campaign Executive

Sophie is part of the Content and Comms team at twentysix with specific interests in digital PR. She has a First Class Master's degree in marketing and had her paper on brand engagement published in the academic field this year.

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