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Campaign edit #16: the Halloween round-up

Campaign edit #16: the Halloween round-up

By Sophie Nightingale

This week there’s a spooky twist on our campaign round-up. We’ve listed some of our favourite Halloween-inspired campaigns that have hit the internet this month, complete with ant-nightmare spray and anti-ghosting advice.


Anti-nightmare mist

We love a fake product campaign and this one did not disappoint. This Halloween you can keep the nightmares at bay with ‘The Anti-Nightmare Mist’, recommending to spray all over your room, including under the wardrobe and beneath your bed to keep the monsters at bay. With ingredients including essential oils and lavender, this mist guarantees a relaxing night’s sleep.


Real drunk Halloween arrests

For another instalment of their #DrinkWiser campaign, Budweiser tracked down people who’ve been arrested for drinking irresponsibly at Halloween and re-took their police mugshots, reminding people to not let Halloween haunt them forever. Budweiser said: “We worked with real people who were arrested on Halloween to remind others to drink and act responsibly this holiday”.



Created by a team of designers and copywriters, HELLvetica is a free-to-download font that plays on the original Helvetica typeface. The updated version is designed to spook users with built-in kerning so that when used, it looks as awful as possible.


Bumble Ghosting

Bumble has re-launched its anti-ghosting campaign, providing users with other ways to break up with a date without having to ghost them. The campaign is about “breaking it off with the boos” to avoid haunting your dates.


Odds of seeing a UFO in the US

This campaign tallies your chances of seeing a UFO with mapped and chart data noting the sightings over the last 80 years. According to the results, the 50s were the busiest years for alien activity on Earth with over 200 sightings recorded in the decade. Despite these results, 90-95% of UFO sightings are not alien related UFOs, but most likely to be military tests or strange weather.  


The deadliest horror movies

This round-up of the deadliest films names the horrors with the most deaths. Blood and Chocolate tops the list with 256 deaths, followed by Bram Stoker’s Dracula with 145 deaths and The Nest with 82. Paranormal Activity, The Shining, The Conjuring and Beetlejuice might be some of the most popular horrors, but actually feature fewer deaths than most scary films.


Google doodle

For Halloween only, Google doodle has created an interactive spooky theme that allows users to click on doors to reveal animals that perform to a trick or treat. The surprises include a pumpkin basketball playing wolf, and an owl that seamlessly removes its head..


NASA’s spooky pumpkin

NASA has released a cosmic pumpkin image spotted by its Spitzer Telescope. They describe it as “A carved-out cloud of gas and dust that looks like a celestial jack-o'-lantern”. The pumpkin cloud is likely to have been created by an O-type star that’s 15 to 20 times heavier than the sun.


Spooky brainteaser

A classic campaign idea – can you find the real pumpkin in this brain teaser? From a haunted house to bats and ghosts, this Halloween image presents a busy scene that distracts you from finding the real pumpkin.




The Author

Sophie Nightingale

Sophie Nightingale

Campaign Executive

Sophie is part of the Content and Comms team at twentysix with specific interests in digital PR. She has a First Class Master's degree in marketing and had her paper on brand engagement published in the academic field.