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Campaign edit #14: Billionaire babies, co-working cities, Guinness coffee and same-sex songs

Campaign edit #14: Billionaire babies, co-working cities, Guinness coffee and same-sex songs

By Sophie Nightingale

Some of the campaigns that have caught our eye recently from baby names likley to be billionaires, to popular same-sex marriage songs and smartwater wellness playlists.


Billionaire baby names has analysed data on billionaires, including the Sunday Times Rich List, to find out the top 10 names of the richest boys and girls. The lists are designed to inspire parents to choose a name that is more likely to guarantee billionaire status.


The world’s favourite TV shows

This new infographic maps the world’s highest-rated TV shows according to IMDB. England’s favourite is Sherlock, Ireland’s is Love/Hate and the United States of America’s is Breaking Bad.


Top same-sex wedding songs

Enventopedia has gathered data on thousands of Spotify songs on playlists with the words “gay wedding 2019” and “LGBT wedding” to reveal the top same-sex marriage songs. The top five include I wanna dance with somebody by Whitney Houston, Dancing Queen by Abba, It’s raining men by the Weather Girls, Uptown funk by Bruno Mars and Mark Ronson, and Dreams by Fleetwood Mac.


Guinness coffee

To celebrate the launch of the 2019 Rugby World Cup, Guinness has created a coffee which is bitter sweet and almost identical to the Guinness appearance. The team behind the idea want to encourage people to get together and watch the rugby with a coffee and help the early starts for players. 


The best cities for co-working

In a neat, animated, interactive table, the most popular cities for co-working across the world have been revealed. Results were analysed via the number of WeWork offices there are as well as the average price to rent a hot desk and private offices, with New York, London and Shanghai in the top spots.



#MakeWayDay launched on the 26th September in Ireland to raise awareness of how difficult it can be for people with disabilities to get around. Point of view videos have been used to show everyday occurrences of items blocking the pavement and walkways that often prevent those in wheelchairs from passing. 




Designed to help with everyday wellness, smartwater has devised a playlist with music inspired by its four products – flow, move, balance and connect. The songs composed specifically for this campaign, smartbeats, have been created with wellness in mind and how music can help you achieve it.




The Author

Sophie Nightingale

Sophie Nightingale

Campaign Executive

Sophie is part of the Content and Comms team at twentysix with specific interests in digital PR. She has a First Class Master's degree in marketing and had her paper on brand engagement published in the academic field.