Campaign edit #12: Doppelganger destinations and NFL food tasting
By Sophie Nightingale
Some of the campaigns that have caught our eye recently from Honeypot guerrilla marketing to look-a-like destinations and lifesaving billboards.
Ultimate DIY Advertising
The co-founder and CEO of new dating app Honeypot took to the streets for his guerrilla marketing strategy. Confessing on a piece of cardboard, George Rawlings advertised his app by admitting to cheating on his girlfriend because of his success with the dating app.
Look both ways
Tottenham Court Road in London recently changed from a one-way street into a two-way. With no signs or reminders to pedestrians, several accidents ensued. Advertising agency Stack launched a new campaign called Look Both Ways, which features ambassadors that work in businesses along the road simultaneously looking both ways on billboard images.
NFL food taster competition
One of our latest campaigns with Pickwise received over 156 links and an extra 30 pieces of coverage giving readers the opportunity to become an NFL food tester. The winner of the snack tester job will get the chance to attend every game and write a review of the snack food on offer there, revealing the best food in the NFL stadiums.