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Campaign edit #12: Doppelganger destinations and NFL food tasting

Campaign edit #12: Doppelganger destinations and NFL food tasting

By Sophie Nightingale

Some of the campaigns that have caught our eye recently from Honeypot guerrilla marketing to look-a-like destinations and lifesaving billboards.

 

Ultimate DIY Advertising

 

The co-founder and CEO of new dating app Honeypot took to the streets for his guerrilla marketing strategy. Confessing on a piece of cardboard, George Rawlings advertised his app by admitting to cheating on his girlfriend because of his success with the dating app.   

 

 

Look both ways

Tottenham Court Road in London recently changed from a one-way street into a two-way. With no signs or reminders to pedestrians, several accidents ensued. Advertising agency Stack launched a new campaign called Look Both Ways, which features ambassadors that work in businesses along the road simultaneously looking both ways on billboard images. 

 

Doppelganger destinations

Using look-a-like destinations, German Rail partnered with Ogilvy Germany and Getty Images to promote tourism within the country. The campaign followed a strategic approach, targeting users on Facebook and Instagram who were searching and geo-tagging destinations. The images and videos created for the campaign revealed the huge savings tourists would make by staying in Germany instead of travelling hundreds of miles to a destination that looked the same.

 

NFL food taster competition

One of our latest campaigns with Pickwise received over 156 links and an extra 30 pieces of coverage giving readers the opportunity to become an NFL food tester. The winner of the snack tester job will get the chance to attend every game and write a review of the snack food on offer there, revealing the best food in the NFL stadiums.

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The Author

Sophie Nightingale

Sophie Nightingale

Junior Campaign Executive

Sophie is part of the Content and Comms team at twentysix with specific interests in digital PR. She has a First Class Master's degree in marketing and is having her work on millennial's use of social media published in the academic field later this year.

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