Campaign edit #11: cheap fine dining, Branston Pickle tea and Schnuggs
By Sophie Nightingale
Here are some of the campaigns that have caught our recently, from a Michelin Star hitlist, to a heart monitor football match, have a read to find out more.
Fine dining list
Ever wanted to dine in a Michelin Star restaurant but worried about the cost? This recent campaign lists all the current Michelin Starred restaurants in the UK with the cheapest at the top. Creating a tasty hit list, this is a simple but effective idea that encourages even the stingiest of us to try out some highly recommended spots.
Branston Pickle tea
A new flavour we never knew we needed, Branston Pickle has released its own tea. An infusion of apple, orange, lemon and Branston Smooth Pickle, this new-world tea is recommended to be drunk with a cheese sandwich in hand.
In an attempt to appeal to Generation Z, McDonald’s has launched fashion brand ‘Schnuggs’ to advertise its spicy chicken McNuggets. The spoof fashion line features in social video ads, worn by edgy models in bucket hats. The campaign will also be on Snapchat where users can turn their face into a spicy McNugget with AR.
Channel 4 - Complaints welcome
Channel 4’s latest campaign features actors and presenters from its shows reading out real complaints that have been made about them. The ad includes the likes of Rachel Riley, Prue Leith, Jon Snow, Mo Gilligan and Ellie Simmonds to name a few. It was created to challenge the way we see the world and bring to light the diversity of the channel.
Your body on football
Using heart rate monitors and emotion surveys, the true effect of watching football for Leeds fans has been revealed. 25 Leeds United fans were analysed either outside the stadium environment or watching a live game in the stadium. Tracking heart rate, blood pressure and mood, results show an elevated heart rate throughout the games, blood pressure spikes and significant impacts on mood.