We have 4 key principles that we always consider when approaching marketing and brand building online.

Digital is everywhere

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Digital does not exist in isolation. It's a cooperative platform. It's the backbone of communications between brands and consumers. An effective digital strategy requires online to embrace offline, and offline to embrace online.

Dialogue builds connections

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Engage and entertain. Surprise and delight. Use online content to advance and enhance the brand story. Pull the user in. Don’t just tell, show, engage, entice. The most enduring brand experiences are those which create a genuine dialogue through engaging content between the audience and the brand.

Be true to the brand

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Be authentic and be truthful. Channel the essence of the brand online. Extend and enhance the brand presence and never dilute or change what the brand stands for. Use online to demonstrate the indisputable brand benefits to your audience.

Measure everything

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Online is a uniquely accountable medium, but rarely measured effectively. If you can't measure it effectively, don't do it. You won't learn anything new. You won't know what to do next time and more importantly what not to do again.