Game
The biggest high street retailer of games hits the digital high street. We explored their offline shops watching how their business worked, then we came back and applied that logic online:
1.Showcase the games (that’s what I’m here for),
2. Help me choose (efficient and knowledgeable assistance),
3. Come back again ( plenty of ratings and content to encourage loyalty).
The site has beeen ranked as the second highest scoring e-commerce for usability by Web Credible in 2007.
